Clutch

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Clutch is a “consumer-centric” customer loyalty and engagement analytics company based in Philadelphia. Their solutions drive retention, relationship expansion and life-time value / customer loyalty for multiple consumer industry segments: retail, CPG, financial services and pharma/healthcare.

Clutch’s solutions enable clients to identify critical customer insights, understand what motivates behaviors / loyalty / engagement of their customers. Their advanced analytics and practical application of machine learning enables Clutch’s clients to deliver a true member experience which fosters loyalty and retention.

clutch.com 

Empactful has known Clutch’s CEO for 12 years since his last CEO role (Portico Systems) – successfully sold to McKesson. Through its market work, leading health plans approached Empactful around access to consumer centric member engagement platforms to support their Medicare Advantage, Medicaid and Exchange/Consumer plans’ member retention and engagement initiatives. 

Since 2019, Clutch engaged Empactful to develop its overall growth plan and healthcare market entry / related growth strategy. Empactful Capital has participated in multiple interim financings in preparation for the Company’s Series C growth round and recently joined the Company’s Board after serving in a Board Observer role.

There are over 900 clients using Clutch’s platform in 19 countries via strategic partnerships with NCR, Salesforce.com and FiServ and a direct sales model. The onset of COVID in 2020 had an impact on the Company’s growth plan and delayed the market entry, focused plan for the healthcare market. As business conditions improved in 2021, the Company has again realized meaningful growth and is revisiting the healthcare market expansion in early 2022. Empactful is leading those efforts with the Company’s CEO.

Clutch is delivering a significant impact for clients and allowing their programs to engage their customers in a “consumer-friendly”way. 78% of consumers expect personalized experiences and only 16% of companies can meet those expectations (major challenge for healthcare services companies). Further, studies have shown consumer engagement drives revenues - a 5% increase in retention can drive 95% more profits.

Growth Plan Results:

• Healthcare Market Validation & Expansion: Empactful provided SMEs whose expertise and relationships is enabling Clutch to validate and refine its value proposition, plus expand its total available market with health plans. Healthcare enterprises now recognize that member and patient engagement are critical along their path to value-based arrangements and creating a loyal patient and member experience. Consumerism has also become more pervasive in healthcare due to prevalence of high-deductible plans and the growth of Medicare Advantage / consumer-centric plans.
• CEO & Executive Team Mentorship: Empactful’s team has mentored the CEO and broader founding team and Board, plus supported team, Board and overall organizational development initiatives critical for growth milestones achievement. 
• Growth Funding & Board Role: During 2022, the Company is preparing for its Series C growth round to enable it to rapidly scale the business and achieve significant revenue growth in the coming years. In Q1 2022, Empactful co-led the convertible instrument round into upcoming the Series C round and formally joined the Board.